advertising works when it’s good advertising, the idea that you can run ads showing a puppy getting sawed in half and it’ll magically make people buy your product is the greatest piece of cope ever conjured by mankind.
As a young adult man, seeing an ad for diapers designed for elderly women doesn’t entice me to buy them. I’m also not buying a new car after seeing every ad for a car. I know of Liberty Mutual by way of their advertisements but I’m not in the market for buying an emu so they won’t get my business.
Why did we suddenly change from “thinking that advertising is fine is absolutely a mental illness” to “advertisers can successfully cause tons of damage”?
I don’t see a lot of reasons for such a shift away from the point.
If advertising to you didn’t work then advertisers wouldn’t be doing it.
advertising works when it’s good advertising, the idea that you can run ads showing a puppy getting sawed in half and it’ll magically make people buy your product is the greatest piece of cope ever conjured by mankind.
As a young adult man, seeing an ad for diapers designed for elderly women doesn’t entice me to buy them. I’m also not buying a new car after seeing every ad for a car. I know of Liberty Mutual by way of their advertisements but I’m not in the market for buying an emu so they won’t get my business.
Advertising does not work equally well on everyone. It’s literally a numbers game.
Why did we suddenly change from “thinking that advertising is fine is absolutely a mental illness” to “advertisers can successfully cause tons of damage”?
I don’t see a lot of reasons for such a shift away from the point.
Not all advertising is equal. Yes, increasing awareness pays off.
That doesn’t mean your product putting a one minute ad up on YouTube that gets pasted in front of a 10 second cat video will have a positive response.